Privacy Policy

This translation is provided for convenience only. In case of any discrepancy, the Italian version is the legally binding one.

Last updated: January 14, 2025

Welcome to the Rumix privacy policy. On this page, we explain how we collect, use and protect the personal information of the users of our website and our mobile application.

Data Controller and Data Processor

Rumix Srls - Via Montebello 10 - 44121 Ferrara (FE), Italy
Email address of the controller: info@rumix.it

Data Processed

We collect the following personal information from users:

CategoriesDescription
Account data
When you create an account, you provide us with basic information to set it up:
  • First name
  • Last name
  • Email address
  • Gender
  • Occupation
  • Date of birth
Profile data
When you complete your profile, you share further details about yourself, such as your interests, habits, preferences, etc. In some countries, some of this data may be considered sensitive or special, for example details about sexual orientation, sex life or health. If you choose to provide such data, you consent to its use as described in this document.
Content
When you use our service, you can publish photos, texts and other types of content, such as your posts and your chats with other members.
Marketing, survey and research data
From time to time we run surveys, focus groups or market studies for research purposes, and promotions, events or contests for marketing purposes. When you choose to take part, you provide us with the information needed to process your registration and participation, as well as your answers to our questions and your feedback.
Technical data
Using the service involves collecting data from and about the devices you use to access it, including hardware and software information such as IP address, device ID and type, app settings and features, app crashes, advertising IDs and identifiers associated with cookies or other technologies that can uniquely identify a device or a browser. For more information on cookies, see the dedicated section on this page.
ID data
You can provide us with a copy of your government-issued identity document, to help us verify that you are who you say you are.

Purposes of Processing

We use personal information for the following purposes:

Providing the service to users

To provide some services, such as creating and saving posts, searching posts and using the messaging feature, the User must register through the Site and/or App. The data required for Registration is limited to:

In addition, there is the profile data and the content created by the user, optionally filled in by the user to use additional features of the service.

Managing contacts and sending messages

This type of service makes it possible to manage a database of email contacts, phone contacts or contacts of any other kind, used to communicate with the User.

Verifying the user's identity

This type of service makes it possible to verify the user's identity, in order to promote and preserve the security of the service. The data collected includes a scan of one of the user's identity documents. The data provided during profile verification is used exclusively for the verification process and is destroyed once the procedure is complete.

Advertising

This type of service makes it possible to use the User's Data for commercial communication purposes. These communications are shown on the Site and App as banners and other forms of advertising, possibly based on the User's interests. This does not mean that all Personal Data is used for this purpose. The data and the conditions of use are described below. Some of the services listed below may use Trackers to identify the User or use behavioral retargeting, i.e. displaying ads tailored to the User's interests and behavior, including behavior detected outside rumix.it. For more information, we suggest checking the privacy policies of the respective services. Services of this kind usually offer the option to opt out of such tracking.
Facebook Lookalike Audience (Facebook Ireland Ltd)
Facebook Lookalike Audience is an advertising and behavioral targeting service provided by Facebook Ireland Ltd that uses the Data collected through the Facebook Custom Audience service to show ads to Users with behavior similar to that of Users who are already in a Custom Audience list, based on their past use of rumix.it or their engagement with relevant content through Facebook's applications and services. Based on this Data, personalized ads will be shown to the Users suggested by Facebook Lookalike Audience. Users can choose not to have Facebook cookies used for ad personalization by visiting this opt-out page. Personal Data processed: Cookies; Usage Data.
Place of processing: Ireland - Privacy Policy- Opt Out.

Remarketing and behavioral targeting

This type of service allows Rumix and its partners to communicate, optimize and serve ads based on the User's past use of Rumix. This activity is made possible by tracking Usage Data and by using Trackers to collect information that is then transferred to the partners that manage the remarketing and behavioral targeting activity. Some services offer a remarketing option based on email address lists. In addition to the opt-out features offered by the services listed below, the User can opt out by visiting the Network Advertising Initiative opt-out page.
Facebook Remarketing (Facebook Ireland Ltd)
Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook Ireland Ltd that connects the activity of rumix.it with the Facebook advertising network. Personal Data processed: Cookies; Usage Data.
Place of processing: Ireland - Privacy Policy- Opt Out.
Facebook Custom Audience (Facebook Ireland Ltd)
Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook Ireland Ltd that connects the activity of rumix.it with the Facebook advertising network. Users can choose not to have Facebook cookies used for ad personalization by visiting this opt-out page. Personal Data processed: Cookies; email.
Place of processing: Ireland - Privacy Policy- Opt Out.

Collecting statistical information

The services in this section allow the Data Controller to monitor and analyze traffic data and are used to keep track of the User's behavior.
Google Analytics with anonymized IP (Google Ireland Limited)
Google Analytics is a web analytics service provided by Google Ireland Limited (“Google”). Google uses the Personal Data collected to track and examine the use of rumix.it, compile reports and share them with other services developed by Google. Google may use the Personal Data to contextualize and personalize the ads of its own advertising network. This Google Analytics integration anonymizes your IP address. Anonymization works by shortening Users' IP addresses within the borders of the Member States of the European Union or in other countries that are party to the Agreement on the European Economic Area. Only in exceptional cases will the IP address be sent to Google's servers and shortened within the United States. Personal Data processed: Cookies; Usage Data.
Place of processing: Ireland - Privacy Policy -Opt Out.
Facebook Ads conversion tracking (Facebook pixel) (Facebook Ireland Ltd)
Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Facebook Ireland Ltd that connects data from the Facebook advertising network with actions taken on rumix.it. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network. Personal Data processed: Cookies; Usage Data.
Place of processing: Ireland - Privacy Policy.

Legal Basis for Processing

The processing of data for the purposes listed above is based on Art. 6(1)(a) of Regulation (EU) 2016/679 ([…] the data subject has given consent to the processing of his or her personal data for one or more specific purposes).

Methods of Processing and Retention of Personal Data

The Controller ensures that personal data is processed in full compliance with Regulation (EU) 2016/679 (hereinafter the "Regulation"), by manual, computer or telematic means. Processing may also be carried out through automated tools designed to store, manage and transmit the data. The data collected and processed will be protected with physical and logical methods designed to minimize the risks of unauthorized access, disclosure, loss and destruction of the data, pursuant to Articles 25 and 32 of the Regulation. Data will be processed for no longer than is necessary to fulfil the purposes for which it was collected. Pursuant to Article 7(3) of the Regulation, the data subject has the right to withdraw consent to processing at any time. To request the deletion of their personal data, the data subject may send a request to the email address info@rumix.it If the Data Controller does not receive a deletion request, personal data will be retained for no longer than 10 (ten) years from the date of the User's last access to the Site and/or App.

International Transfers

Your personal information may be transferred to and stored in destinations outside the European Union, subject to different data protection laws. We ensure that appropriate measures are taken to protect your data.

Cookies and Tracking Technologies

We use cookies and similar technologies to improve the user experience and for analytics and marketing purposes. You can manage your cookie preferences through your browser settings.

Activities strictly necessary for the operation of rumix.it and the provision of the Service

Rumix.it uses Cookies commonly known as “technical” cookies, or other similar Trackers, to carry out activities that are strictly necessary for the operation or provision of the Service.

Other activities involving the use of Trackers
CookieDescription
Google Analytics with anonymized IP (Google Ireland Limited)
Google Analytics is a web analytics service provided by Google Ireland Limited (“Google”). Google uses the Personal Data collected to track and examine the use of rumix.it, compile reports and share them with other services developed by Google. Google may use the Personal Data to contextualize and personalize the ads of its own advertising network. This Google Analytics integration anonymizes your IP address. Anonymization works by shortening Users' IP addresses within the borders of the Member States of the European Union or in other countries that are party to the Agreement on the European Economic Area. Only in exceptional cases will the IP address be sent to Google's servers and shortened within the United States. Personal Data processed: Cookies and Usage Data.
Place of processing: Ireland - Privacy Policy -Opt Out.
Storage duration:
AMP_TOKEN: 1 hour
_ga: 2 years
_gac*: 3 months
_gat: 1 minute
_gid: 1 day
Facebook Pixel (Facebook Ireland Ltd)
The Facebook Pixel is an analytics service provided by Facebook Ireland Ltd that connects data from the Facebook advertising network with actions taken on rumix.it. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network. Personal Data processed: Cookies and Usage Data.
The Facebook Pixel is used for the following purposes:
- Analytics
- Remarketing and behavioral targeting
- Advertising
Place of processing: Ireland - Privacy Policy - Opt Out.
Storage duration:
_fbp: 3 months
fr: 3 months

Rights of Data Subjects